Internet Memes and the Super Bowl: "The Future is Now"

I just finished watching the HBO premiere of "Funnyordie Presents," essentially a produced half hour collection of skits done by the crew over at funnyordie.com.  It was fantastic of course, full of Will Ferrell and other comedy heroes, and including among other things: a guy rolling on Ecstasy getting chopped up in a tree shredder; a volume of the always-fabulous Drunk History; kids on a playground playing the parts of America and the IMF feasting on a poor African country;  and date-raping Jimmy Buffet tshirts.  Tune in next time, you will love it.

Funnyordie Presents reminded me of reflections on the Superbowl ads this year, in particular the unmistakable acceptance of Internet culture by the mainstream.  The Audi "Green Police" commercial seemed to be a pretty clear nod towards (or maybe rip of?) FOD's "Green Team" skit.  Commercials featured Youtube sensations such as Numa Numa and that drugged out little kid coming home from the dentist ("is this real life??").  References to Facebook and Twitter were everywhere, and Youtube of course.  And we cannot forget, Google's first superbowl ad, "Parisian Love," which wooed female Superbowl watchers across the country while giving a very Googley/clean/elegant finger to Microsoft's typically-busy Bing television ads.

It's 2010 everyone, the real Year of the Internet.  It's finally hit the core of mainstream American culture -- The Superbowl Ad -- the adspace with some of the broadest target audience known to man.  There's no going back now!

Kyle